![]() In December 2015, a dozen Brazilian news brands – some of them owned by mainstream media heavyweights – started to publish directly to Facebook using the Instant Articles format. In urban Brazil, social media are used as a source of news by approximately 72% of respondents in our survey. But Facebook and other networks are being used for more than just keeping in touch. The fascination exerted by social media is often explained in terms of Brazil’s hyper-social culture, where people are considered to be more open to making friends. 2 Second only to Facebook among the top social media brands used for news, is WhatsApp, which is estimated to have 100m users, meaning that one in every two Brazilians has the app. ![]() ![]() Since 2011, when the company opened an office in the country, the number of Brazilians using Facebook has increased nearly six-fold to more than 83 million. However, in terms of popularity news sites in Brazil are no match for Facebook. Monthly audiences for some of the top news brands online – such as G1 and UOL – were over 30 million unique visitors in 2015. Reuters Institute Journalist Fellow and financial journalist
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